The Shift by Debbie Widjaja

Prototyping isn't thinking

... and other AI shortcuts that are making you a worse PM

Dec 9 • Debbie Widjaja

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November 2025

Stop managing, start building

How the best PMs are reinventing themselves as product builders

Nov 12 • Debbie Widjaja

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June 2025

"Would you rather ship twice as many features — or let go of half your team?"

How the shape of organizations and ICs evolve in the age of AI

Jun 26 • Debbie Widjaja

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How to actually build an AI strategy that works

A simple framework to go beyond "Can't we use ChatGPT for that?"

Jun 17 • Debbie Widjaja

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Data is (still) your lifeblood

In my previous post, I discussed how AI makes product development cheaper and faster than ever.

Jun 4 • Debbie Widjaja

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May 2025

What to do when your product isn't special anymore

The 3D's framework to keep your competitive edge in the age of AI

May 25 • Debbie Widjaja

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