Navigate the AI shift with clarity, not chaos
👋 I’m Debbie Widjaja — a product leader with 14 years of experience scaling AI-driven products and teams to solve big, meaningful problems.
At Meta, I applied ML classifier to fight hate speech and misinformation, making the internet safer.
At Shopify, I leveraged AI to help over 3 million merchants fulfill orders more efficiently.
At Bulb, Europe’s fastest-growing green energy startup, I used data and AI to cut energy bills and carbon emissions at scale.
At Multiverse, as the first product hire, I helped turn it into the UK’s first ed-tech unicorn by building AI-powered tools that opened doors for underrepresented young people.
The Shift is where I explore how AI is rewriting the rules for product development and leadership — and what it takes to adapt fast, build winning products, and thrive in the chaos.
If you’re building something ambitious and want to leverage the power of AI beyond the buzzwords, let’s connect!
✉️ hello@debbiewidjaja.com
