Navigate the AI shift with clarity, not chaos

👋 I’m Debbie Widjaja — a product leader with 14 years of experience scaling AI-driven products and teams to solve big, meaningful problems.

  • At Meta, I applied ML classifier to fight hate speech and misinformation, making the internet safer.

  • At Shopify, I leveraged AI to help over 3 million merchants fulfill orders more efficiently.

  • At Bulb, Europe’s fastest-growing green energy startup, I used data and AI to cut energy bills and carbon emissions at scale.

  • At Multiverse, as the first product hire, I helped turn it into the UK’s first ed-tech unicorn by building AI-powered tools that opened doors for underrepresented young people.

The Shift is where I explore how AI is rewriting the rules for tech leadership—and what it takes to adapt fast, build winning teams, and thrive in the chaos.

If you’re building something ambitious and want to leverage the power of AI beyond the buzzwords, let’s connect!

👉 LinkedIn

✉️ hello@debbiewidjaja.com

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Navigate the AI shift with clarity, not chaos. Join 1,000+ founders, tech leaders, and operators staying ahead as AI rapidly rewrites the rules of leadership.

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Product leader who's been building AI-powered products at Meta, Shopify, and hypergrowth startups since before AI was cool. I help tech leaders and operators navigate the chaotic shift of AI with clarity.