Navigate the AI shift with clarity, not chaos
👋 I’m Debbie Widjaja, a product leader with over 14 years of experience building and leading products at some of the world’s most impactful companies:
Fighting hate speech and misinformation at Meta.
Helping over 3 million merchants at Shopify fulfill orders more efficiently.
Empowering customers to reduce their energy bills at Bulb, Europe’s fastest-growing green energy company.
Building AI-powered tools that opened doors for underrepresented young people at Multiverse (UK’s first ed-tech unicorn) and Zero Gravity (Sifted’s UK fastest growing ed-tech 2025).
The Shift is where I explore how AI is rewriting the rules for product development and leadership — and what it takes to adapt fast, build winning products, and thrive in the chaos.
If you’re building something ambitious and want to leverage the power of AI beyond the buzzwords, let’s connect!
✉️ hello@debbiewidjaja.com
