Debbie Widjaja

Real-life product management is messy. I know, because I live and breathe PM challenges every day. I'm a product practitioner first and foremost, and I only write, teach, and coach on the side.I hope you'll find something that could help you here.


My product journey

I've been building products for over a decade. I was a cofounder of a startup in Indonesia, Tada, that has won multiple awards in mar-tech. In 2016, I moved to Europe and joined Meta to tackle the most pressing problems of hate speech and misinformation.After 3 years at Meta, I was itchy to be back to a startup world. I joined Multiverse as their first PM hire and built the product that led them to become the first ed-tech unicorn in the UK.I then joined Bulb, an energy-tech startup that was dubbed as the fastest growing startup in Europe by Financial Times.I'm now serving as a Product Director in the spin-off company of Bulb's technology.


Writing

I abandoned the frivolity of a personal blog in favour of writing on Medium. I write about how a PM can bring 10x value to their company, not just 10% improvement. Some of my most popular articles:


Teaching

I'm crafting a series of courses on fundamental product development skills. The topics will cover:

  • Data literacy

  • Business strategy

  • Psychology fundamentals

I'm teaching them on Maven, an expert-led, live learning platform. Drop your email below and keep your eyes peeled. (There might be some special offers too!)


Coaching

I can help you get unstuck. I do pro-bono chats twice a week. If you need more than one session, we can discuss the rate. The people I have helped:

  • Early-career Product Managers looking for advice to move up.

  • First time people managers looking to get guidance on people development.

  • Early founders or CEOs wanting to build their Product team or get advice on product-market fit.

  • Aspiring Product Managers needing advice to get their first PM gig.

Email me at debbie@irlproduct.com and let me know how I can help!


Debbie Widjaja

Real-life product management is messy. I know, because I live and breathe PM challenges every day.Let me help you navigate the mess.